Customer Underground

Customer Underground is an independent customer ratings and review site for Australian businesses. It was launched mid 2010 and has steadily grown to be a reliable and fun source of information on the best businesses, mainly in the Sydney area.
Cruncht was responsible for the site planning and build. The site was built in Drupal 6 and has the following features:

• customer reviews and ratings,
• location pages for all suburbs in Australia,
• automatic importation of images from Flickr for each suburb,
• taxonomy terms for different business types,
• location and mapping for businesses
• advanced faceted searching using Solr,
• user login, validation and profile,
• business owners are associated with a business giving them editing capabilities
• recommended business based on a number of criteria,
• SEO optimized with good titles, paths, descriptions, links and semantic content,
• blog,
• mobile site which works well on smaller devices,
• page caching for spikes in traffic,
• ratings metadata outputted as RDFa,
• integration with MailChimp service and
• integration with Facebook Connect.

Many of the features were supported by pre built modules available for Drupal, a testament to the platform’s modularity and flexibility. There was quite a bit of custom work done for parts of the site to augment these standard modules.

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